Flat pricing for Indianapolis home-service websites. No surprises.

Every plan is a build fee plus a monthly care plan. The build sets it up. The monthly runs it. No long-term contracts, no pressure tactics, and every price is on this page.

Groundwork

One solid page that makes you easy to find and easy to call.

$500to build+ $20/moto run it

One price, both parts. The care plan is in every plan.

You're just starting out, or you've been running on word of mouth and a Facebook page.

What's included

One page, fast on any phone: your work, your towns, your number
A small gallery of your best jobs
Your Google Business Profile set up and matched
Tap to call, tap to email, links to your socials
A detail changes? Your number, your hours: fixed free
One round of content updates a year (photos, copy, services)

Start with Groundwork

Everything in this plan is spelled out in the full Groundwork list.

Foundation

Foundation gets you a real website.

$2,500to build+ $150/moto run it

One price, both parts. The care plan is in every plan.

Owner-operators and newer businesses.

What's included

Everything in Groundwork
Up to 5 pages, each built to answer what your customer searched
An estimate form with photo upload, and urgent requests flagged first
Every lead saved, emailed to you the second it lands, and waiting in your dashboard
A gallery you post to yourself, with a before and after slider, labeled by the work and the town
Your real Google reviews on the site, plus a one-tap review request link

Get a quote for Foundation

Everything in this plan is spelled out in the full Foundation list.

Lead Engine

Lead Engine gets you found, and answers first.

$5,500to build+ $250/moto run it

One price, both parts. The care plan is in every plan.

Established businesses that want the phone to ring from search.

What's included

Everything in Foundation
Up to 12 pages: one for each service you actually offer
An instant reply in your voice, so you answer first
A lead pipeline: status, source, notes, and callback flags
Core local listings included, $450 on its own
A live count of jobs per town, showing the city page you're closest to earning

Get a quote for Lead Engine

Everything in this plan is spelled out in the full Lead Engine list.

Market Leader

Market Leader wins the whole metro, city by city.

$9,500+to build+ $350/moto run it

One price, both parts. The care plan is in every plan.

Businesses going after a whole metro, city by city.

What's included

Everything in Lead Engine
No page cap, and every earned city page built at no charge
The full local-search build repeated for every city you serve
New leads flow straight into Jobber or Housecall Pro, $500 on its own
Custom lead tools: instant calculators, financing pre-qualification, storm pages
An advanced report by city, priority response, and a quarterly strategy call

Get a quote for Market Leader

Everything in this plan is spelled out in the full Market Leader list.

Pay for the year, get two months free.

Care plans only. The build fee doesn't change.

Same plan, same everything. Pay the care plan a year up front and you're billed for ten months instead of twelve.

Groundwork: $200for the year; Paid monthly it's $240. You keep $40.
Foundation: $1,500for the year; Paid monthly it's $1,800. You keep $300.
Lead Engine: $2,500for the year; Paid monthly it's $3,000. You keep $500.
Market Leader: $3,500for the year; Paid monthly it's $4,200. You keep $700.

You own it. All of it.

Some agencies register your domain in their own name, then charge you to get it back when you leave. Some keep your photos. Some just stop answering.

Not here. Your domain is registered to you from day one. The site is yours. The design, the words, the photos, all of it. Every lead that comes in is yours too.

If you ever leave, you take it all with you. The domain, the site, the photos, the leads. No ransom, no transfer fee, no mystery.

Here's the part we run. Your Goose & Gantry portal. It's where every new lead lands, photos included, and where you manage the project gallery on your site. It's part of your care plan, and every improvement we make ships to every client. Your tools get better every month, and you'll never get an invoice for an upgrade.

You own the work. We run the engine. And it's in the agreement, in plain English.

Not sure which one fits? Call (317) 348-5244. We will tell you which plan we would put you on and why, and we will say so if it is the cheap one.

The build sets it up. The monthly runs it.

Most shops quote a build price, hand you a folder, and spring the monthly on you at signing. We put both numbers on the page.

Here's what you're paying for. Every site from Foundation up comes with your own login, a leads dashboard, and a project gallery you post to yourself. That's a live account system, a database holding your leads, storage holding your photos, and email that puts every new lead in front of you.

That's running software, not a file we hand over. It gets watched, patched, backed up, and paid for every day it's up. Groundwork is simpler by design: one static page, no login, and a $20 monthly that keeps its domain, hosting, and security current. There's no setting where it runs unattended, so there's no plan without the monthly.

What's running the day after launch

Your login, live every day
A database holding every lead you get
Storage for every gallery photo you post
Email that sends each new lead straight to you

Plus the hosting, security, backups, and monitoring underneath all of it.

Every plan has a care plan. What changes is what it does.

The monthly is inside every price on this page. What moves as you go up is how much the care plan covers, not whether you get one.

Care plans bill month to month with no long-term contract. We'd rather earn it every month than lock you into a year.

Groundwork runs on $20/mo. It keeps the site online and yours: domain, hosting, and security, plus quick fixes free and one content update round a year.
Foundation runs on $150/mo and covers everything in the every-plan list.
Lead Engine runs on $250/mo. Everything in the Foundation plan, plus more included edit time, faster turnaround, and the standard monthly report.
Market Leader runs on $350/mo. Everything in the Lead Engine plan, plus priority response, the advanced report broken out per city or location, and a quarterly strategy call.

In every care plan, Foundation and up

One round of content updates a year: photos, copy, adding or removing a service.
A detail changes? Your number, your email, your hours: fixed free, any time.
Hosting, security, SSL, and backups.
Uptime and performance monitoring, so we find out before you do.
Small content edits, turned around as soon as we can.
A short monthly report covering traffic and leads.
We keep an eye on Search Console, your Business Profile, and indexing, so problems get caught early.

What's in each plan.

What every plan carries first, then the things that actually differ. Every plan carries a care plan. Only its price and its depth change. The complete list for each plan is right below.

In every plan

Features included in all four plans: Groundwork, Foundation, Lead Engine, and Market Leader
Feature	Groundwork	Foundation	Lead Engine	Market Leader
Pages that answer what your customer searched	Included	Included	Included	Included
Click-to-call, plus a sticky mobile bar	Included	Included	Included	Included
Google Business Profile claimed and set up	Included	Included	Included	Included
Local SEO built into every page	Included	Included	Included	Included
Under 2.5s on a phone, 90 or better on mobile performance	Included	Included	Included	Included
You own the site and the domain	Included	Included	Included	Included

Where the plans differ

The differences that change a buying decision across Groundwork, Foundation, Lead Engine, and Market Leader
Feature	Groundwork	Foundation	Lead Engine	Market Leader
Pages	One page	Up to 5	Up to 12	No cap
City pages, earned by your jobs	Not included	$250 each	$250 each	Included
Estimate form with photo upload	Not included	Included	Included	Included
Every lead saved, with an instant email alert	Not included	Included	Included	Included
A gallery for projects you upload yourself	Not included	Included	Included	Included
Your real Google reviews, plus a review request link	Not included	Included	Included	Included
Instant reply in your voice	Not included	Not included	Included	Included
Lead pipeline (status, source, follow-up)	Not included	Not included	Included	Included
Core local listings included	Not included	Not included	Included	Included
Multi-city local-search build-out	Not included	Not included	Not included	Included
Job platform integration	Not included	Not included	Not included	Included
Custom lead tools	Not included	Not included	Not included	Included
Monthly reporting	None	Light	Standard, plus your town tracker	Advanced, broken out by city
Care plan	$20/mo	$150/mo	$250/mo	$350/mo

Everything in each plan, line by line.

The same list that goes in your scope exhibit. Nothing here is summarized for the website.

Groundwork

Your pages

One page
One page that covers who you are, what you do, where you work, and how to reach you. Your privacy, terms, and accessibility pages don't count against that.
More pages is a move up to Foundation, not an add-on here. That keeps this tier honest about what it is.

How leads reach you

People reach you by tapping your number or your email address, or through your social profiles.
On a phone, your number rides in a sticky bar at the bottom of the screen, never more than a thumb away.

Showing your work

A small gallery of your best jobs, up to fifteen photos, each labeled with the work and the town.
We post it for you, and it grows with your yearly update round.

How you get found

We set up or straighten out your Google Business Profile so it matches your site. This is the listing that puts you in the map.
Your page carries the basics done right: structured data that tells Google what kind of business you are, and your name, your number, and your hours matching your Business Profile exactly.
Search Console verified and your sitemap submitted, so Google finds your page.
Getting found for service searches takes service pages. That's what moving up is for.

Policies and consent

A privacy policy, live and linked.
An accessibility policy.
No tracking and no cookies, so no cookie banner in your customer's way.

Speed and technical standards

Every image and script tuned for speed before launch, not patched after.
Largest paint under 2.5 seconds and a mobile performance score of 90 or better, measured on your live site.
One canonical address for your site, with everything else redirecting to it.
Preview builds kept out of Google while your live site stays fully indexed.
Every old page address redirected to its new home, so you keep the ranking you already have.
A page Google can actually read, checked before launch.
Secure across every page, with a 404 page that helps people find their way back.
Checked on a real phone, because that is where your customers are.

What your care plan covers

We keep your domain, hosting, and security certificate current, watch that the site stays up, and keep the software behind it patched.
One round of content updates a year: photos, copy, adding or removing a service.
A detail changes? Your number, your email, your hours: fixed free, any time.

Foundation

Your pages

5 pages: Home, About, Contact, a services hub, and one full service page built to the same standard as everything else.
Every page opens by answering the question your customer actually typed, then shows proof, then tells them how to reach you.

How leads reach you

An estimate form that captures the whole job in one pass. What service, how soon, the details, and up to 8 photos dragged straight in. Urgent requests get flagged so you see them first.
A clear consent line on the form, tied to your privacy policy.
Click-to-call in the header, a sticky bar on mobile, the footer, and every call to action. Your number is never more than a thumb away.
Every lead is saved to your account and emailed to you the moment it lands.
A lead list you can log into and read. Name, phone, email, project type, photos, and date.
The customer gets an instant one-line confirmation so they know it went through.

Showing your work

Log in and post a job yourself. Upload the photos, pair the before and after, label the work and the town. Takes a minute from your phone.
A public gallery with a before and after slider, each job labeled by the work and the town.
Those labels are what earn your city pages later, so every job you post builds toward the next one.
Your real Google reviews on the site, plus a one-tap link you can send customers to ask for the next one.

How you get found

Your Google Business Profile claimed and set up with the right categories, service area, and hours, and we walk you through Google's verification with you. This is the listing that puts you in the map.
Every page carries a unique title and description written for what your customer actually searches, with your service and city in the headline.
Structured data that tells Google exactly what kind of business you are and where you work.
Pages that link to each other the way Google expects, so nothing on your site is stranded.
Search Console verified and your sitemap submitted, so Google finds every page.

Policies and consent

A privacy policy, live and linked.
An accessibility policy.
Cookie controls for your visitors.

Speed and technical standards

Every image and script tuned for speed before launch, not patched after.
Largest paint under 2.5 seconds and a mobile performance score of 90 or better, measured on your live site.
One canonical address for your site, with everything else redirecting to it.
Preview builds kept out of Google while your live site stays fully indexed.
Every old page address redirected to its new home, so you keep the ranking you already have.
Pages Google can actually read, checked template by template.
Secure across every page, with a 404 page that helps people find their way back.
Checked on a real phone, because that is where your customers are.

Your owner dashboard

Your own login for the gallery manager and your lead list.

Launch checks

We submit a real lead on your live site and confirm it reaches you before we call it launched.
A speed test on your live site, filed with your launch record.
An indexing check after launch to confirm Google is picking up your pages.
A walkthrough where you post your first job yourself, plus every credential handed over. You own the site and the domain.

What your care plan covers

One round of content updates a year: photos, copy, adding or removing a service.
A detail changes? Your number, your email, your hours: fixed free, any time.
Hosting, security, SSL, and backups.
Uptime and performance monitoring, so we find out before you do.
Small content edits, turned around as soon as we can.
A short monthly report covering traffic and leads.
We keep an eye on Search Console, your Business Profile, and indexing, so problems get caught early.

Lead Engine

Your pages

Up to 12 pages, one for each service you actually offer. We never pad the count to reach 12.
Every page opens by answering the question your customer actually typed, then shows proof, then tells them how to reach you.
City pages get built once you have done the work in that town. Your real jobs and photos become the page, which is what makes it rank. Other shops paste the same page thirty times with the city swapped, and Google demotes those sites.

How leads reach you

An estimate form that captures the whole job in one pass. What service, how soon, the details, and up to 8 photos dragged straight in. Urgent requests get flagged so you see them first.
A clear consent line on the form, tied to your privacy policy.
Click-to-call in the header, a sticky bar on mobile, the footer, and every call to action. Your number is never more than a thumb away.
Every lead is saved to your account and emailed to you the moment it lands.
A lead list you can log into and read. Name, phone, email, project type, photos, and date.
The customer gets an instant one-line confirmation so they know it went through.
Every person who fills out your form gets an immediate reply in your voice, signed with your name, telling them exactly when you will call back and how to get ready. You answer first, before the shop down the road picks up the phone.
Track every lead from new to won. Set a status, record where it came from, leave notes, and flag the ones needing a callback. Nothing sits and rots.

Showing your work

Log in and post a job yourself. Upload the photos, pair the before and after, label the work and the town. Takes a minute from your phone.
A public gallery with a before and after slider, each job labeled by the work and the town.
Those labels are what earn your city pages later, so every job you post builds toward the next one.
Your real Google reviews on the site, plus a one-tap link you can send customers to ask for the next one.
A live count of documented jobs per town, so you can see which city page you are closest to earning.

How you get found

Your Google Business Profile claimed and set up with the right categories, service area, and hours, and we walk you through Google's verification with you. This is the listing that puts you in the map.
Every page carries a unique title and description written for what your customer actually searches, with your service and city in the headline.
Structured data that tells Google exactly what kind of business you are and where you work.
Pages that link to each other the way Google expects, so nothing on your site is stranded.
Search Console verified and your sitemap submitted, so Google finds every page.
Your Business Profile filled out properly. Services with descriptions, a real business description, your photos loaded, and the questions customers actually ask answered up front.
Your business listed consistently across the directories and data sources that feed Google, Apple Maps, and the assistants people now ask for recommendations. Same name, same address, same number, everywhere. Included at this tier, $450 on its own.

Policies and consent

A privacy policy, live and linked.
An accessibility policy.
Cookie controls for your visitors.

Speed and technical standards

Every image and script tuned for speed before launch, not patched after.
Largest paint under 2.5 seconds and a mobile performance score of 90 or better, measured on your live site.
One canonical address for your site, with everything else redirecting to it.
Preview builds kept out of Google while your live site stays fully indexed.
Every old page address redirected to its new home, so you keep the ranking you already have.
Pages Google can actually read, checked template by template.
Secure across every page, with a 404 page that helps people find their way back.
Checked on a real phone, because that is where your customers are.

Your owner dashboard

Your own login for the gallery manager and your lead list.
Your dashboard adds lead pipeline tracking, your reply email, and the town tracker.

Launch checks

We submit a real lead on your live site and confirm it reaches you before we call it launched.
A speed test on your live site, filed with your launch record.
An indexing check after launch to confirm Google is picking up your pages.
A walkthrough where you post your first job yourself, plus every credential handed over. You own the site and the domain.
You read and approve your reply email before it ever goes out.

What your care plan covers

One round of content updates a year: photos, copy, adding or removing a service.
A detail changes? Your number, your email, your hours: fixed free, any time.
Hosting, security, SSL, and backups.
Uptime and performance monitoring, so we find out before you do.
Small content edits, turned around as soon as we can.
A short monthly report covering traffic and leads.
We keep an eye on Search Console, your Business Profile, and indexing, so problems get caught early.
More included edit time and faster turnaround.
A monthly report with your leads, the reviews you earned, and where each town stands. Something like Fishers, 2 of 3 jobs documented. One more and we build your page.

Market Leader

Your pages

No page limit. Every city page you earn gets built at no charge, and the earned rule still applies.
Every page opens by answering the question your customer actually typed, then shows proof, then tells them how to reach you.
City pages get built once you have done the work in that town. Your real jobs and photos become the page, which is what makes it rank. Other shops paste the same page thirty times with the city swapped, and Google demotes those sites.

How leads reach you

An estimate form that captures the whole job in one pass. What service, how soon, the details, and up to 8 photos dragged straight in. Urgent requests get flagged so you see them first.
A clear consent line on the form, tied to your privacy policy.
Click-to-call in the header, a sticky bar on mobile, the footer, and every call to action. Your number is never more than a thumb away.
Every lead is saved to your account and emailed to you the moment it lands.
A lead list you can log into and read. Name, phone, email, project type, photos, and date.
The customer gets an instant one-line confirmation so they know it went through.
Every person who fills out your form gets an immediate reply in your voice, signed with your name, telling them exactly when you will call back and how to get ready. You answer first, before the shop down the road picks up the phone.
Track every lead from new to won. Set a status, record where it came from, leave notes, and flag the ones needing a callback. Nothing sits and rots.

Showing your work

Log in and post a job yourself. Upload the photos, pair the before and after, label the work and the town. Takes a minute from your phone.
A public gallery with a before and after slider, each job labeled by the work and the town.
Those labels are what earn your city pages later, so every job you post builds toward the next one.
Your real Google reviews on the site, plus a one-tap link you can send customers to ask for the next one.
A live count of documented jobs per town, so you can see which city page you are closest to earning.

How you get found

Your Google Business Profile claimed and set up with the right categories, service area, and hours, and we walk you through Google's verification with you. This is the listing that puts you in the map.
Every page carries a unique title and description written for what your customer actually searches, with your service and city in the headline.
Structured data that tells Google exactly what kind of business you are and where you work.
Pages that link to each other the way Google expects, so nothing on your site is stranded.
Search Console verified and your sitemap submitted, so Google finds every page.
Your Business Profile filled out properly. Services with descriptions, a real business description, your photos loaded, and the questions customers actually ask answered up front.
Your business listed consistently across the directories and data sources that feed Google, Apple Maps, and the assistants people now ask for recommendations. Same name, same address, same number, everywhere. Included at this tier, $450 on its own.
The full local search build repeated for every city you serve, with its own Business Profile for each real location.

Policies and consent

A privacy policy, live and linked.
An accessibility policy.
Cookie controls for your visitors.

Speed and technical standards

Every image and script tuned for speed before launch, not patched after.
Largest paint under 2.5 seconds and a mobile performance score of 90 or better, measured on your live site.
One canonical address for your site, with everything else redirecting to it.
Preview builds kept out of Google while your live site stays fully indexed.
Every old page address redirected to its new home, so you keep the ranking you already have.
Pages Google can actually read, checked template by template.
Secure across every page, with a 404 page that helps people find their way back.
Checked on a real phone, because that is where your customers are.

Your owner dashboard

Your own login for the gallery manager and your lead list.
Your dashboard adds lead pipeline tracking, your reply email, and the town tracker.
Your dashboard adds the connection to your job software.
New leads flow straight into your job software as new leads, with the name, phone, email, service, notes, and a link back to the full request. No retyping. Jobber and Housecall Pro are the two we support today, and we scope others on request. Included at this tier, $500 on its own.
Custom tools that win you customers. Instant ballpark calculators, financing pre-qualification, storm-season landing pages with photo intake, referral tracking. If it schedules crews or sends invoices, that is Jobber's job, and your leads land there automatically. If it wins you customers, that is ours.

Launch checks

We submit a real lead on your live site and confirm it reaches you before we call it launched.
A speed test on your live site, filed with your launch record.
An indexing check after launch to confirm Google is picking up your pages.
A walkthrough where you post your first job yourself, plus every credential handed over. You own the site and the domain.
You read and approve your reply email before it ever goes out.

What your care plan covers

One round of content updates a year: photos, copy, adding or removing a service.
A detail changes? Your number, your email, your hours: fixed free, any time.
Hosting, security, SSL, and backups.
Uptime and performance monitoring, so we find out before you do.
Small content edits, turned around as soon as we can.
A short monthly report covering traffic and leads.
We keep an eye on Search Console, your Business Profile, and indexing, so problems get caught early.
More included edit time and faster turnaround.
A monthly report with your leads, the reviews you earned, and where each town stands. Something like Fishers, 2 of 3 jobs documented. One more and we build your page.
We keep your job software connection working through token expiries and platform updates.
Priority response ahead of other tiers.
An advanced report breaking every metric out by city or location.
A quarterly strategy call.

Bolt on more growth when you're ready.

Optional monthly programs you can add to any plan, Foundation and up. Your care plan is already in your price and keeps the site running. These are the ones that make it grow.

One note on Groundwork: everything in this section is Foundation and up. Growing from Groundwork is the move up, not an add-on.

Content & Local SEO

from $500/mo

One town-tagged project story or service-area page every month, citation building, and tune-ups on your existing pages. Every story documents a real job, and documented jobs are what earn your city pages.

Social & GBP Posting

from $300/mo

Project posts to Facebook and your Google Business Profile built from the job photos you already upload, plus review responses drafted in your voice.

Both together

$700/mo

One photo upload becomes four things. A gallery entry, a project story, a Business Profile post, and a Facebook post.

One-time boosts

Buy once, keep it. No monthly attached.

Additional service or city page

$250

An additional service page, or a city page once you have earned it.

Local Listings Setup

$450

Your business listed consistently across the data aggregators and core directories.

Already included in Lead Engine and Market Leader.

Job Platform Integration

$500

New leads pushed automatically into Jobber or Housecall Pro, the two we support today. Running something else? Tell us and we will scope it.

Already included in Market Leader.

Two things we will not do.

We will not build you a city page for a town you have not worked in.

Other shops paste the same page thirty times with the city swapped, and Google demotes those sites. Your city pages get built when you have done the work there, and the work goes on the page.

We will not promise you a ranking.

We report the things that pay you. Form leads, reviews earned, and towns earned. Local results generally take 3 to 6 months to show.

Pricing questions, answered honestly.

Why is the monthly in every plan?

Because your site keeps running after launch. At every tier that means hosting, security, and your domain. On Foundation and up, your login, your leads dashboard, and your gallery sit on live software that runs every day whether you touch it or not. The build fee sets it up. The monthly runs it. Ongoing SEO and content stay separate add-ons, so you never pay for growth work you didn't ask for.

Can I buy the build without the monthly?

No. Your login, your leads, your gallery, and your lead email run on live services after launch, and none of it runs unattended. There's no build-only price because there's no build that runs itself. We'd rather put the whole number on the page than surprise you at signing.

What exactly is included in the care plan?

Running your site and everything attached to it. Managed hosting, SSL, security monitoring, automatic backups, software updates, uptime and performance monitoring, and content edits. Plus the account system, database, storage, and lead email behind your dashboard, and a monthly report on your traffic and leads. The report gets deeper as you move up plans. No separate hosting bill, no surprise maintenance invoices.

Am I locked into a long contract?

Not a long one. Care plans run a short initial term, three or six months depending on the plan, then go month to month. After that you can cancel any time with notice. We'd rather earn your business every month than trap you in a contract.

What happens if I stop paying?

Your care plan starts with a short initial term, three or six months depending on the plan, and goes month to month after that. Cancel any time once you are past it, with notice. Here's the honest part. Your site is a running system, not a file on a shelf. Hosting and security run on the monthly at every tier, and on Foundation and up, so do your leads dashboard and your login. When it ends, the site comes down and the dashboard goes with it. Nothing of yours is lost. The files are yours, handed over so you can host anywhere. So is your domain, registered in your name from day one, along with your content and your photos. Your leads leave with you too. Ask on the way out and we hand them over.

Do I own my website?

Completely. You own the domain, the content, and the site, built on standard modern technology. No proprietary lock-in, so if you ever leave, you take it with you.

Can I change plans or add services later?

Yes. Most owners start where they are and scale up as the leads come in. Move up a plan or add a monthly program (Content & Local SEO, Social & GBP Posting) whenever you're ready. One-time boosts like an extra city page work the same way. And when you move up, every dollar you've paid in build fees counts toward the new build.

Ready to turn your website into your best salesperson?

Tell us about your business and we'll send back a plan and a fixed quote as soon as we can.

Get a free quote

Or call (317) 348-5244.

Call Get a quote